Search Engine Performance Report: Q1 2008

The first quarter of 2008 was closely scrutinized by search marketers and investment analysts alike as they looked for indications of recessionary behavior, and as the media reported on the subprime mortgage crisis and other potentially negative economic indicators. Can the performance of large-scale advertisers on the major search engines provide clues into how businesses are reacting to the current environment?

Efficient Frontier's Q1 2008 Search Engine Performance Report analyzes data from a fixed sample of large U.S. search engine advertisers across multiple verticals, including financial services, travel, retail and automotive. The factors considered were: search engine spend, click-through rates (CTRs), cost per click (CPC), and return on investment (ROI). To read the full report, please complete the form below.

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Monthly Paid Search Spend:	--None-- $50,000 or less $50,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 $500,000 to $750,000 $750,000 to $1,000,000 $1,000,000 to $1,500,000 $1,500,000 to $2,000,000 $2,000,000 +
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