- Full-Service SEM
- Agency
Full-Service SEM Solution
Our Full-Service Search Engine Marketing (SEM) solution offers the support and guidance of an Account Development team and delivers unprecedented performance for advertisers with large-scale, complex search marketing campaigns. This solution is best suited for advertisers who:
- Have hit the performance ceiling with their current solution;
- Seek new solutions to enable automation, scalability and growth;
- Use a rules-based tool that is no longer effective in opaque search marketplaces.
Our search marketing experts work alongside our technology to provide campaign strategy and a range of tactical services to help advertisers manage and optimise their entire SEM programme. Our Full-Service SEM solution includes:
Campaign Management and Strategy
Each client is assigned a highly experienced and accessible Account Development team, comprised of an Account Director, Account Manager, Search Marketing Specialist and Business Analyst, who immerse themselves in your business. Our process is to collaborate with you to understand your business model, review the competitive environment, analyse data from previous campaigns, and present a strategy that is based on achieving your performance goals and growing your campaign. Your dedicated team manages the execution of your campaign and maintains regular communication with you to review account performance.
Portfolio Optimisation and Bid Management
Using proprietary algorithms based on portfolio theory, we apply predictive modelling similar to that of Wall Street hedge funds. This enables us to compare all possible allocations of budget across keywords and adjust your bids for the best allocation of budget. Our bidding technology efficiently executes bid changes based on our modelling to maximise return on investment (ROI) for your portfolio of keywords. Unlike rules-based tools, our platform provides visibility and predictability in opaque marketplaces enabling better forecasting and budgeting. Because our solution can scale to millions of keywords, there is no campaign too large or complex for us to optimise.
Campaign Expansion and Optimisation
Our Full-Service SEM solution includes continuously growing and optimising your campaign through services including keyword discovery and expansion, ad copy development and testing, and landing page optimisation. With five years of experience successfully managing complex search campaigns, our team has developed a deep understanding of our technology and best practices in search engine marketing tactics. Your Account Development team will relentlessly focus on enhancing results and proactively seek out opportunities to grow your campaign, increase your revenue, and decrease your costs.
